by Tanner Kinney
On April 4, 2018, ex-StarCraft GM Eli Brown and his team launch the new beta of their eSports team management website, Guilded. The site was first put into development a year ago, with Brown and his team wanting to create a much easier way to manage all the different happenings within the specific eSports teams. Brown’s goal was to create a program that streamlined the team management experience as, being a former GM himself, he understood that managing a whole bunch of different programs was clunky and not user-friendly. With Guilded, he hoped to provide a solution to these teams.
The website contains a number of valuable features for eSports teams and communities. The site allows users to find and create teams, either using accounts created through the site or by linking a Discord account. Users can then apply to join teams or simply follow them for more information about upcoming events. These teams can also create community forums for fans to discuss changes within the game or recent team results. This is designed to help foster a greater sense of community outside of other social media platforms, like Twitter or Reddit.
Features within the team environment also got overhauled as well. The team rosters system has been completely changed to allow sorting by specific games. For example, a team like Cloud 9, who is in partnership with Guilded, has teams in a number of different eSports.
The previous iteration of Guilded would have all the players under the same banner, but a user wouldn’t be able to tell which game they played. Now, users and team managers will be able to clearly see that, yes, Zachary “Sneaky” Scuderi does in fact play for the Cloud 9 LCS team. Team calendars also received an overhaul, with more clarity given to specific events, and allowing certain members to only view certain events.
In addition to those features, team recruitment is also much easier. Team applications now allow for an assortment of question types. Multiple team officers can also now join in the the interview process by receiving access to the application’s comment section, which will allow them to ask questions. Teams can also now turn off the feature for when they feel they don’t need any more new applicants for a specific game. Finally, teams can now share documents in a Google Drive-esque program, and teams can post a wider variety of media, including videos and comment threads.
Along with the launch announcement, Brown also announced their partnership with a number of different major eSports organizations. Team Liquid, New York Excelsior, Golden Guardians, Cloud9, KSV eSports, LGD Gaming, and Team WE are the most notable partners for this program. Fans can now more easily manage all the different media for their favorite teams on one account, rather than having to follow the organization on every single social media app. Fans can also more easily keep track of the news for the specific game they follow, rather than getting news dumps from every single game that organization. Fans who have never even played a single game of Rocket League no longer has to be subjected to Rocket League news, and can focus on a different game.
As the eSports scene grows and new teams try to enter growing scenes, like that of Fortnite: Battle Royale and PlayerUnknown’s Battlegrounds, having easy-to-use and inexpensive team management tools will give new teams an edge they once didn’t have. The fundamental entity that Brown talks about in his announcement article will finally have the home he envisioned a year ago.